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2012-08-02

A New Social Media Strategy the Olympics, Future Sporting Events Can Adopt Today

A New Social Media Strategy the Olympics, Future Sporting Events Can Adopt Today

Source: forbes.com

Due to the growth and popularity of Twitter and the pervasive presence of Facebook, the 2012 summer games have been anticipated as the first “conversational” Olympics, further connecting the world during the seventeen day span. However, the social media Olympics haven’t been as euphoric as the International Olympic Committee expected.